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ZENITH International Journal of Multidisciplinary Research
Year : 2019, Volume : 9, Issue : 5
First page : ( 449) Last page : ( 464)
Online ISSN : 2231-5780.

An extensive literature review on behavioral biases

Ms. Gupta Pooja1, Dr. Bhardwaj Anshu2

1Research Scholar, BPSMV, Assistant Professor, Head of the Department Gateway Education. Management Studies. E-mail id: pgpoojaguptamba85@gmail.com

2Assistant Professor, Department of Management Studies, BPSMV, Khanpur Kalan. E-mail id: anshudhansoia@gmail.com

Online published on 4 June, 2019.


Behavioral Finance explains the sociological and psychological factors that have an impact on the selection making behaviors of individual and recently affect the financial market. Various researchers classified various biases into various types. This paper provides a comprehensive review on behavioral biases and grouping of various variables into one main variable. This study takes into consideration the existing work, controversies and conclusion that are properly brought about to make the ongoing research relevant These behavioral biases had been & will hold to influence human judgments. It is not feasible to avoid the few biases in specific conditions however not feasible to eliminate them completely & will continue to impact human judgments. It is not possible to avoid the few biases in specific conditions however not feasible to eliminate them completely.



Behavioral Finance, Behavioral Biases, Psychological Theory, Sociological Theory, Financial Market, Investor Decision Making.


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