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ZENITH International Journal of Multidisciplinary Research
Year : 2018, Volume : 8, Issue : 7
First page : ( 167) Last page : ( 176)
Online ISSN : 2231-5780.

A study on identifying key factors affecting online buying behavior of E-Shoppers’ of national capital region

Ms. Mehta Krity Gulati1, Dr. Sinha Bineet2

1Research Scholar, School of Management & Commerce, Modern Vidya Niketan University, NCR, India. kritygulati@gmail.com

2Dean, School of Management & Commerce Modern Vidya Niketan University, NCR, India

Online published on 20 September, 2018.


Electronic commerce is enthralling the market with swiftness. It has innumerous scope of growth in India. The e-shopping concept of e-commerce is a well analyzed and worked area around the globe but very in Indian market the area need to be explored further. As per the estimation of experts, India is expected to have 850 million e-users by the year 2025. The trend of e-tailoring is like era's revolutionary change. Marketers are viewing it as a platform not only for buying &selling but also for exclusive launches. The contemporary web based world has shaken the roots of the traditional retail industry of the nation. The research attempts to derive the factors affecting buying behavior of e-shoppers of National Capital Region, India. This study is exploratory and based on primary data. It involves a judgmental sampling method with a sample size of 500. For deriving the factors affecting online buying behavior, exploratory factor analysis have been used. The study is broadly based on Delhi/NCR region.



E-satisfaction, E-shopping, E-loyalty, E-perception, Online buying behavior.


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