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ZENITH International Journal of Multidisciplinary Research
Year : 2017, Volume : 7, Issue : 8
First page : ( 33) Last page : ( 42)
Print ISSN : 2231-5780.

A study on consumer behaviour towards liquid detergent in thoothukudi town

Chellamma A.V.1, Ananthalaxmi R.2

1Phd Research Scholar PG and Research, Department of Commerce, V.O. Chidambaram College, Thoothukudi.

2Phd Research Scholar PG and Research, Department of Commerce, V.O. Chidambaram College, Thoothukudi, 285, Melashunmugapuram, Ii Street, Thoothukudi.

Online published on 4 October, 2017.


Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behaviour. Liquids are especially effective on food and greasy soils and in pre-treating spots and stains prior to washing. Liquid detergents dissolve better, reducing water temperature worries or soap cake lumps on clothes. This paper gives a comprehensive picture of the consumers’ behaviour in using liquid detergent. A sample size of two hundred respondents is selected for the research from Thoothukudi town. The study quantitatively analyses the consumers’ profile, mode of washing, requirements of liquid detergentand the satisfaction level of consumers in using liquid detergent using primary data. Appropriate findings and suggestions are given in the paper.



Liquid detergent, Consumer behaviour, Satisfaction, Preference.


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