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ZENITH International Journal of Multidisciplinary Research
Year : 2016, Volume : 6, Issue : 6
First page : ( 92) Last page : ( 94)
Online ISSN : 2231-5780.

Role of Social Media on Fashion Industry

Prof. Kashyap Radha

Dept. of Fashion & Textile Technology, The IIS University, Jaipur, Rajasthan, India

Online published on 23 February, 2017.


Social media is a marketing strategy to manage market shrinkage in fashion and luxury markets. Social media is a crucial aspect of public relations for brands and its benefits are particularly applicable to smal1er brands. Promoting brand personality via Facebook, Twitter and Instagram has allowed long tail fashion companies to reach audiences, eliminating the need to have physical stores. Using social media also allows brands to penetrate into international markets.



Facebook, Fashion Industry, Instagram, Twitter, Social Media.


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