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ZENITH International Journal of Multidisciplinary Research
Year : 2012, Volume : 2, Issue : 5
First page : ( 244) Last page : ( 264)
Print ISSN : 0000-0000. Online ISSN : 2231-5780.

Retail sector in India: Issues & challenges

Ms. Handa Vidushi*, Mr. Grover Navneet**

*Assistant Professor, Marketing

**District Manager, Mankind, New Delhi

Abstract

This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industries growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.

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Keywords

Retailing, Unorganized Sector, Organized Sector, Traditional Retail, Modern Retail.

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