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EXCEL International Journal of Multidisciplinary Management Studies
Year : 2014, Volume : 4, Issue : 1
First page : ( 53) Last page : ( 61)
Online ISSN : 2249-8834.

Managing innovation in the Indian service sector

Dr. Reddy P. Srinivasa

Professor, Dept. of Management Studies, Vignan University, Vadlamudi, Guntur Dist, Andhra Pradesh

Online published on 18 April, 2014.

Abstract

Services Innovation is mainly about creating newer experiences for the consumer using new technology, changed processes and more importantly, improved human factors. It is the design and delivery of new services, more efficiently in a full-proof manner. Information and Communication Technologies (ICT) have been great enablers of Service Innovation. “Self Service”, one of the best service innovations has been made possible mainly because of advances in ICT. The growing global services economy offers several opportunities. For instance, by 2030 it is estimated that the working population as a percentage of total population in most countries will be on the decline. In India it will continue to go up. So, innovative Elderly Care will be a much-needed service in many countries. Indian IT service providers and ICT companies have the opportunity to take the lead in providing these innovative services.

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Keywords

Services, Innovation, ICT, Managing innovation.

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