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TRANS Asian Journal of Marketing & Management Research (TAJMMR)
Year : 2020, Volume : 9, Issue : 2
First page : ( 4) Last page : ( 12)
Online ISSN : 2279-0667.
Article DOI : 10.5958/2279-0667.2020.00005.X

Gender difference and its impact on QWL (A study on banking sector, Bangalore)

Dr. Thamizhselvi M.

Faculty, Sri Sairam Degree College, Bangalore, India. Email id: tamzhi3@gmail.com

Online published on 25 March, 2020.


QWL can be considered as a set of approaches, methods, ortechnologies to develop andenhance the work environment to ensure a more productive and satisfied employees. Gender discrimination sneak into the workplace as well as society at different times. Gender discrimination has become more common in work place but shown in a very subtle way. Themain objective the study is to analyse the QWL among bank employees in the city of Bangalore.But the above discussed reason gave a need to analyse the QWL based on gender.For thepurpose of this study, primary data wascollected through quantitative method using aquestionnaire. The sampling method used wasrandom sampling technique. The statistical toolslike T-Test analysis, Regression and factorial analysis is used for the analysis.



Regression, Psychologists.


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