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Sumedha Journal of Management
Year : 2016, Volume : 5, Issue : 1
First page : ( 81) Last page : ( 89)
Print ISSN : 2277-6753. Online ISSN : 2322-0449.

AStudy on Customer Perception towards the Online Insurance Products in Chennai City

Ezhilarasi A.*, Dr. Kumar G. Vijaya**

* Ph. D., Research Scholar, Department of Commerce, Sir Theagaraya College, Chennai-21. Email: ezhilvenkatesan@gmail.com

** Research Supervisor & Guide, Department of Commerce, Sir Theagaraya College, Chennai-600 021. Email: viji_tri2003@yahoo.com

Online published on 13 May, 2016.


The emergence of new financial technology and growth of outsourcing services in insurance createshighly competitive market conditions which have a critical impact on consumer behavior. Hence, it isthe need of the hour for the insurance sector, to better understand their customer's attitudes towardstechnology in general, to enhance increased satisfaction of their customers using online insurance. Ifthey succeed, insurance companies will be able to influence and even determine customer behavior, which will become a major issue in framing appropriate strategies in the future. This study explores theperception of customers on the online insurance. The study also tries to identify the whether the factors are influencing the customers to purchase the online insurance products and satisfaction level of online insurance products. The found that factors are influencing the customers to purchase the online insurance products and customers are absolutely satisfied the online insurance products which is offered by the insurers.



Internet banking, Customer Satisfaction, On-line Insurance, Service Quality, liberalization.


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