Creativity and Innovation in Entrepreneurship -A Brief Assessment Dr. Rangarajan R.*, Lakshmi R.** *Associate Professor, Department of Commerce, University of Madras, Chepauk, Chennai - 5 **Ph.D Research Scholar, Department of Commerce, University of Madras, Chepauk, Chennai - 5 Online published on 13 February, 2014. Abstract Creativity is marked by the ability to create, bring into existence, to invent into a new form, to produce through imaginative skill, to make and to bring into existence something new which is the main task of entrepreneurs. Creativity and innovation are considered to be inseparable from entrepreneurship, which is in turn manifested in the act of starting up and running an enterprise. People become more creative when they feel motivated primarily by the interest, satisfaction, and challenge of the situation and not by external pressures; the passion and interest - a person's internal desire to do something unique to show-case himself or herself; the person's sense of challenge, or a drive to crack a problem that no one else has been able to solve. Creative entrepreneurs possess high levels of energy and great degrees of perseverance and inauguration, which combined with a willingness to take moderate, calculated risk, enable them to transform what began as a very simple ill-defined idea or hobby into something concrete. This study explores ways in which start-up entrepreneurs are creative and innovative. Data was collected by means of a combination of in-depth interviews and telephone questionnaires with entrepreneurs who started up an enterprise in Chennai between January to December 2012. Result of this research revealed that there is a high level of creativity and innovation are reflected in their production, service and innovative way of delivering the product. Innovation is the successful development of competitive edge and as such, is the key to push entrepreneurship. Top Keywords Entrepreneurship, Creativity, Innovation, SME, Start-ups. Top |