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Recall strategy of automobile industry in India Mahapatra Durga Madhab1,*, Lecturer and Head, Patra Soumendra2,*, Associate Professor 1in Commerce, MPC Autonomous College, Mayurbhanj 2(QT & Decision Science), Institute of Management and Information Science (IMIS), Swagat Vihar, Bankuala, Bhubaneswar-751002, Odisha, India *Corresponding author e-mail id: *durgagreaternoida@gmail.com,
*soumendra.patra@gmail.com
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