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Year : 2021, Volume : 8, Issue : 4
First page : ( 363) Last page : ( 375)
Print ISSN : 2349-6045. Published online : 2021  13.

Netflix: Strategizing Corporate Resources and Capabilities

Fleischman Beverly1, Ondracek James2, Saeed Mohammad3*, Bertsch Andy4

1Researcher, College of Business, Minot State University, ND, USA

2Professor, Minot State University, ND, USA

3Former Professor, Minot State University, ND, USA

4Professor, Minot State University, ND, USA

*Corresponding Author email id: saeed145@yahoo.com

Received:  02  December,  2021; Accepted:  18  ,  2022.


The study’s aim is to deeply investigate the operations of Netflix, Inc. Established in 1997, Netflix, Inc. (Netflix) is a publicly listed company, engaged in global media entertainment both in the United States and internationally. The Porter Five Forces model was used for analyzing the competitive landscape of the industry. The quantitative analysis between Netflix and Walt Disney provided insights pertaining to profitability, liquidity, leverage, activity, and growth. Functional and VRIO analysis identified strategically important resources and capabilities that Netflix controls. The case study features Netflix, and its endeavors to strategize corporate resources and capabilities in the best interest of its stakeholders.



Business strategy, Corporate strategy, Competitiveness, Porter five forces model, Strategic management, VRIO analysis.


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