A study of consumer feedback on provided GITS poha sample Patil Deepali Sandip1,*, Limaye Sudeep Vijay2 1Assistant Professor, Dnyansagar Institute of Management and Research, Balewadi, Pune 2Assistant Professor, MIT College of management, MIT ADT University *Corresponding Author: e-mail: deep22patil@gmail.com
Online published on 20 March, 2021. Abstract Food habits and the cooking style and lifestyle have undergone marvelous changes in last decade in India. With Indian becoming more urban these changes in the food habits can be attributed to the factors of double income families, emergence of nucleus families, and emergence of innovative packaged food offering and online food ordering applications. These changes can be seen across the country. Especially with the changes in the work environments and increasing work pressures people have become more inclined towards ready to cook or readymade food items. The study is an attempt to understand the buyer’s perception on ready to eat food products. The objective of the study is to understand the factors influencing the consumption pattern, consumer behavior towards ready to eat food and brand preferences for the ready to eat products. The study has been done in the city of Pune. The study in descriptive in nature and snowball technique was used to identify the respondents to the study. The responses were collected for products of Gits Foods Company and the study has identified that there is a big potential for the company to grow and it needs to adopt an aggressive approach in the marketplace in terms of promotion and customer reach. The responses also identified that there is a need for more focus on nutritional value per serving. Top Keywords Ready to Eat Product, Consumer, Sample etc. Top |