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Splint International Journal Of Professionals
Year : 2016, Volume : 3, Issue : 7
First page : ( 21) Last page : ( 28)
Print ISSN : 2349-6045.

Relevance of social media in marketing and advertising

Husain Sajjad1, Dr. Ghufran Ali2, Dr. Chaubey D.S.3

1Research Scholar, Mewar University, Chittorgarh, Rajasthan, India

2Asst. professor, Dept. of Administrative and Financial Sciences, Oman College of Management and Technology, Barka, Sultanate of Oman

3Dean, Research & Studies, Uttaranchal University, Dehradun, India

Online published on 12 March, 2021.


The social media has witnessed an exponential growth in the new millennium. n the present information age the social media marketing has become a part of doing business. Marketing with Facebook has been hot for quite a long time but recently more and more companies have been using Twitter and other social media for marketing. Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media-but 85% of participants aren't sure what social media tools are the best to use. With this into mind present research work focus on the Relevance of Social media in marketing and advertising. The study conducted based upon the data collected from the literatures and from other multiple secondary sources of evidence. After doing the extensive literature survey and reading books and other support material it was found that social media is increasing its horizon and motivation large number of consumers as well as marketers and manufacturers to use it as an important source of important dissemination and conformation. There is need to promote these program and make them aware and prepare them to face the challenge of change. To keep pace with the flow of the global economic challenges, it is needed to develop foresightedness and take initiatives in managing the social media program and enhance its relevancy. Some of the suggestions based on the study is also presented in the paper.



Social Media Marketing(SMM), Face Book, Tweeter, LinkedIn, Social Media Program, etc.


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