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South Asian Journal of Marketing & Management Research
Year : 2015, Volume : 5, Issue : 4
First page : ( 106) Last page : ( 114)
Online ISSN : 2249-877X.

The other side of DEMAT - an introspection

Nishikant Kumar, Dora Anil Kumar

School of Management, KIIT University, Bhubaneswar, Odisha, India

Online published on 3 June, 2015.


The present paper makes an attempt to understand the factors responsible to the people for not investing in share market even having DEMAT account. In this regard 60 responses are received. For this purpose 11 various factors considered and survey conducted. Data are collected from Private and Government employees (Male and Female) who are having DEMAT Account. The study finds that the almost all the factor are responsible for the low turnover of the DEMAT account holder toward investing. However we felt that some of the factors like high cost of transaction, Bank providing facilities to saving account consumer to open DEMAT Account, Hidden Fee responsible can be taken care. People perception towards Share Market is required to change. In this direction the initiative need to be taken. For the purpose of confidentiality, we are not mentioning the units covered for the survey; under the special request of the participants. Of course this was the pre-condition for the participation in our survey.



Government employee, Private employee, DEMAT Account, Factors, Stock Market.


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