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South Asian Journal of Marketing & Management Research Year 2011, Volume-1, Issue-1 (October) Online ISSN : 2249-877X
Table of contents
A survey on women consumer behavior towards fast moving consumer goods (with special reference to demography)Dr. Ipseeta Satpathy, Dr. B.C. M. Patnaik
A study of business organisations perception towards CRM with special reference to future perspectives of banking sector towards crmDr. Dalbir Singh, Dr. Tika Ram
Customer satisfaction measurement at HDFCEsha
Marketing and distribution of marathi films: the biggest challenge before the film producersSalve Deepak Mahadev, Dr. Vidya Hattangadi
An appraisal and policy analysis of financial management in IndiaDr. Angrej Singh, Priyanka Mishra, Nidhi Mishra
Social marketing need of hourMs. Renu Vij
Determinants of fiis in India: Evidence from granger causality testRajender Kumar
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