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Research Journal of Science and Technology
Year : 2015, Volume : 7, Issue : 3
First page : ( 158) Last page : ( 164)
Print ISSN : 0975-4393. Online ISSN : 2349-2988.
Article DOI : 10.5958/2349-2988.2015.00022.4

Usage of Smartphone Apps by Women on Their Maternal Life

Jayaseelan R.1,*, Dr. Pichandy C.2,**, Rushandramani D.3,***

1Research Scholar, Department of Mass Communication and Journalism, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India

2Head, Department of Mass Communication and Journalism, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India

3Research Scholar, Department of Mass Communication and Journalism, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India

*Corresponding Author E-mail: jayaseelan.sr@gmail.com

** cpichaandy@yahoo.co.in

*** venkatvari@ymail.com

Online published on 29 October, 2015.

Abstract

Mobile phone usage has proliferated in recent years. Few places worldwide people are enjoying speedy utilization mobile phone. Women appear to be taking the lead when it comes to smart phone technology phone use when compared with men. Mobile phones apps make participation possible for women to access the health care they need, including family planning, birth, child care, and survival. This article begins to address the usage of smart phone apps and its role in the everyday life of the pregnant women and young mothers. The overall result of the study reveals that the women in the middle class and lower middle class families use smart phone and its applications more frequently during their pregnancy period for various reasons when comparing to the women in the upper middle class and higher income women.

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Keywords

E-Health, Pregnancy, New Media, Mobile-Applications, Smart Phones.

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