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Research Journal of Science and Technology
Year : 2019, Volume : 11, Issue : 1
First page : ( 43) Last page : ( 47)
Print ISSN : 0975-4393. Online ISSN : 2349-2988.
Article DOI : 10.5958/2349-2988.2019.00006.8

The usage of Knowledge Management and Data Mining Techniques to Improve Business Processes

Khan Zeeshan*

Bachelors of Computer Science, Bahria University, Karachi, Pakistan

*Corresponding Author E-mail: zeeshankhan1920@hotmail.com

Online published on 16 March, 2019.


The objective of this paper is to show the significance of utilizing learning administration and information mining for supporting showcasing choices. It indicates how the information mining methods and instruments can remove shrouded buy patterns that can settle on better choices by the advertisers. For all intents and purposes, information administration and information digging systems are really valuable for advertising particularly for associations which have enormous sum buy exchanges. Knowledge management and information mining additionally can expand the benefit as a result of the right choices made by advertisers. The paper additionally demonstrates how learning administration and information mining can be utilized to give better answers to the colossal amount of information of clients and by exchanges.



Information Mining, Knowledge Management, CRM.


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