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Research Journal of Pharmacy and Technology
Year : 2018, Volume : 11, Issue : 3
First page : ( 1255) Last page : ( 1258)
Print ISSN : 0974-3618. Online ISSN : 0974-360X.
Article DOI : 10.5958/0974-360X.2018.00234.2

Strategic Thinking-E-Detailing for the Pharmaceutical Industry-A Case Study

Dr. Vijayabanu C.1,*, Gayathri R.2, Prashanthi S. Sai3,**, Subalakshmi G.3,

1Centre for Nanotechnology & Advanced Biomaterials (CeNTAB), SASTRA University, Thanjavur, 613401, Tamilnadu, India

2School of Electrical & Electronics Engineering, SASTRA University, Thanjavur, 613401, Tamilnadu, India

3School of Chemical & Biotechnology, SASTRA University, Thanjavur, 613401, Tamilnadu, India

*Corresponding Author E-mail: vijayabanu@mba.sastra.edu


Online published on 7 July, 2018.


Digital evolution in the 21st century has primarily made significant transformation in the society, culture and lives of the people. As stated in the business line report, “India has the world's largest youth population and it is also progressing in technical connectivity thorough internet and mobile phones. At a time 2.8 million are connected 5.2 million through mobile devices”. In retail, banking, insurance, education etc. sectors the digital penetration is very high and it is the right time for Pharmaceutical companies to transform with a right blend of e-Detailing strategies and culture.



E-Detailing, Pharmaceutical companies, transformation, Digital evolution.


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