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Research Journal of Pharmacy and Technology
Year : 2017, Volume : 10, Issue : 8
First page : ( 2567) Last page : ( 2572)
Print ISSN : 0974-3618. Online ISSN : 0974-360X.
Article DOI : 10.5958/0974-360X.2017.00455.3

Consumer Perception and Attitude towards the Usage of M-Health Applications

Dr. Selvabaskar S.1,*, Dr. Sivagami K. G. Prasanna2, Ms. Aishwarya S.3

1Associate Professor, School of Management, SASTRA University, Thanjavur-613401, Tamilnadu, India

2Assistant Professor, Department of Management Studies, Shrimati Indira Gandhi College, Tiruchirapalli, Tamilnadu, India

3MBA Class of 2015–17, School of Management, SASTRA University, Thanjavur-613401, Tamilnadu, India

*Corresponding Author E-mail: selvabaskar@mba.sastra.edu

Online published on 26 March, 2018.

Abstract

This study focuses on determining the perception and attitudes of the consumers towards the usage of mHealth apps with the various attributes like simplicity, trustworthy, accuracy, factors considered while downloading mHealth applications and which factors resist the user from downloading such apps are also examined. In addition, the study tries to identify their familiarity with mHealth and their willingness to use their mobile devices in health-related functions. The duration of this study was between the months of February-march of 2017. For this study, the data was collected from various respondents using a well-structured questionnaire. Those who were using mHealth application in various cities across Tamilnadu were included for this study. Judgment sampling method is adopted and 40 respondents were included for this study. The collected data was analyzed by using frequency analysis, factor analysis, chi square analysis and Regression analysis with the help of SPSS package. The result revealed that the consumer perception has a positive impact on the attributes that build confidence in using mHealth applications. It has been found that the factors like relevance, rating and popularity plays a very important role in influencing the consumer to download the mHealth applications. The study found that there is an association between the skincare app category and gender i.e. more skincare apps are downloaded by the female respondents and also it found that other remaining categories of mHealth applications don't have any association with the gender. Risk of privacy and inaccurate information, app dependency, are some of the factors which cause fear in the respondents’ mind and it resist them from downloading such apps.

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Keywords

mhealth Apps, Consumer Perception, Attitudes, app dependency, familiarity, willingness.

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