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Research Journal of Pharmacy and Technology
Year : 2017, Volume : 10, Issue : 12
First page : ( 4172) Last page : ( 4174)
Print ISSN : 0974-3618. Online ISSN : 0974-360X.
Article DOI : 10.5958/0974-360X.2017.00760.0

Digital Doctor-A New Era in Healthcare

Dr. Alamelu R.1,*, Dr. Amudha R.1, Dr. Nalini R.1, Dr. Badrinath V.2, Sruthi R.3

1Faculty Member, School of Management, SASTRA University

2Dean, School of Management, Director, Training & Placement, SASTRA University

3Student, School of Management, SASTRA University

*Corresponding Author E-mail: alamelu@mba.sastra.edu

Online published on 26 March, 2018.



The Indian healthcare system is under demands due to the massive health services provided to voluminous a patient which is inaccessible sometimes. Recently the new healthcare start-ups started offering concierge medical services connecting doctors, device suppliers, pharmacies, diagnostic labs etc.

Materials and methods

The present study uses a case approach to discuss the various issues related to digitalising the doctor's service in Indian context.

Results and Discussion

As per the recent study, currently 930 million cell phone users, 360 million internet users, along with new smart phone users in next five years, India is having the incredible market for digital apps and other medical devices specifically in healthcare.


Thus, the robust growth of digital health care system in India has routed a new avadar of digital doctors reachable by a simple click or touch. As the digital-rendezvous era has embark on a new linkage connecting sales reps, medical liaisons, patients and pharma companies via handsets, apps and social media sites, it also develop patient portals and discussion forum among physicians to discuss common issues related to diseases.



Digital doctor, healthcare, Pharmaceutical companies.


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