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Research Journal of Pharmacy and Technology
Year : 2017, Volume : 10, Issue : 11
First page : ( 4047) Last page : ( 4050)
Print ISSN : 0974-3618. Online ISSN : 0974-360X.
Article DOI : 10.5958/0974-360X.2017.00734.X

Clinical Trials in Digital Era on Pharmaceutical Industry

Dr. Vijayabanu C.1,*, Dr. Renganthan R.1, Hameedha S H Shahana2,***, Monica J. Arokiya2,**

1Faculty, School of Management, SASTRA University, Thanjavur

2MBA Student, School of Management, SASTRA University, Thanjavur

*Corresponding Author E-mail: vijayabanu@mba.sastra.edu

**E-mail: arokiyamonica18@gmail.com

***E-mail: shahanahameedha@gmail.com

Online published on 26 March, 2018.

Abstract

The pharmaceutical industries are the ones who manufacture medicines for various diseases put those medicines under clinical trials, obtain patents, getting various licenses to sell it in the market so that the patients can avail those medicines for treatment of various diseases. This industry is a fast growing industry where high level of competition exists with local/national players with that of international players. The strength of the pharma industry is based on the strength of its R&D and its effective handling of clinical trials which is a big budget in any pharmaceutical industry. This article is all about how the clinical trials can be done effectively by means of connecting it digitally by saving money.

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Keywords

Clinical Trials, Pharmaceutical companies, digital.

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