Users online: 2904    [ij] [ij] [ij] 
Email id

Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 4
First page : ( 932) Last page : ( 934)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00157.2

An innovative swift approach for grocery purchases by metropolitans in the 21st-century Kiranas: An analytical synthesis

Dr. Sinha Gurvishal*

Sharda University, Greater Noida, U.P

*Corresponding Author Email: gurvishal_sharda3@rediffmail.com

Online published on 30 January, 2019.


This study focuses on analyzing the grocery purchases magnitude through internet use. By concentrating on grocery purchases as the dependent variable and optioning monthly expenditure on online purchases with hours spent on online search as the independent variable. Selection of regression analysis for statistical analysis for generating the mathematical results. Research is an attempt to stature the excellent efficacy of internet in grocery purchases. Presence of multi-type of digital grocery stores thrusts this research to ascertain the utility of the internet in grocery purchase process by customers.



Grocery purchases, internet, monthly expenditures, regression.


║ Site map ║ Privacy Policy ║ Copyright ║ Terms & Conditions ║ Page Rank Tool
641,824,392 visitor(s) since 30th May, 2005.
All rights reserved. Site designed and maintained by DIVA ENTERPRISES PVT. LTD..
Note: Please use Internet Explorer (6.0 or above). Some functionalities may not work in other browsers.