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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 4
First page : ( 841) Last page : ( 848)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00140.7

Content Analysis of Facebook use by Farmers in Kerala, India: A Case Study of Trithala Block of Palakkad District, Kerala

Shiby J.*, Shetty Aravinda

School of Research and Innovation, CMR University, Bengaluru-560043, India

*Corresponding Author Email: 15phd@cmr.edu.in

Online published on 30 January, 2019.


The learning environments in agriculture are moving towards the integration of information and communication technology such as social media. Recent years have witnessed an increased interest of using social media in agriculture and this has created a growing phenomenon for the agricultural use of social networking sites such as Facebook, to create, engage, and share information among the farmers. This paper presents a qualitative analysis of the Facebook closed group activities of farmers in Trithala block, Palakkad, Kerala, India. The analysis of data shows four main themes of farmer's farming-related use of Facebook closed group and issues relating to farmer's use of Facebook for agricultural purposes due to its increasing prevalence in the everyday lives of farmers. This paper concludes with two main findings of the realities of farmer's Facebook closed group activity and the role of Facebook in farmer's experience in farming.



Content analysis, facebook closed group, agricultural use, farmers, Trithala block.


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