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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 288) Last page : ( 290)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00053.0

Social Media and Mobilization: A Conceptual Model With Special Reference to Kudankulam Nuclear Issue

Dr. Padmanabhan T.1,*, Ms. Chinju S.2

1Assistant Professor, Department of Visual Communication, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kanchipuram, Tamil Nadu, India

2Independent Researcher, Holding M.A. Journalism and Mass of Communication from Bharathiar University, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India

*Corresponding Author Email: padmanabhan9786@gmail.com

Online published on 24 May, 2018.


Youth had exhilarated with internet and more active in social media. It has created online mobilization and engagement in social media platform results knowledge building of various issues. The effect of diverse social setups and wideronline communication elicited people to think sensibly. In modernset-up, with social media milieu having great outreach and larger participation onsocio-political issues, and the campaigners are able to communicate and unite people for various causes and could be done collective action in a short period (PTI, 2013; Niharika and Anjani, 2012). Further, the influence has created wider response among the people about Kudankulam power plant project (KKNPP), it questions safety of the environment and people. The researcher had observed the both pro-KKNPP and anti-KKNPP supporters’ perception and outlined this study. A theoretical approach and quantitative methods built conceptual framework for better understandings.



Kudankulam nuclear power plant, KKNPP, Resource Mobilization Theory, Political Process Theory, Social Movements, Social Media, Facebook, and Environmental Studies.


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