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Research Journal of Humanities and Social Sciences
Year : 2018, Volume : 9, Issue : 1
First page : ( 95) Last page : ( 99)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2018.00017.7

A Study on the use of Whatsapp for E-Commerce by Women Entrepreneurs with Special Reference to Women Clothing and Accessories

Sathya P*, Prabhakar S Manoj

Department of Visual Communication, Faculty of Science and Humanities, SRM University, Kattankulathur – 603203, Tamilnadu, India

*Corresponding Author Email: sathya.comm@gmail.com

Online published on 24 May, 2018.


Social media is a great tool of interaction and its multi-utility feature leads it to perform an important role in the lives of people around the world. The dominance of social networking platform has been changed and become mobile, interactive, personalised and multi-channelled. This revolution affects the very basic structure of societies. The fast moving busy nature of human life acts as a catalyst for the social media to have its deep roots. Usage of these social networks for commercial purposes is rapidly increasing especially among women. Most women in our society have stepped into the e-commerce for the nature of the medium and the comfortable time period they can work with. Since they venture into retail business, it is popularly termed as e-tailing make them to earn their living and be independent. The purpose of this study is to explore the vision of women who are e-tailing, and how they are getting gratified with the medium. In addition, this study aims to identify the problems they face, be it personal or official. Thus this study uses qualitative method as research design. An in-depth interview with 10 women whatsapp e-tailers along with a focus group discussion were made and results were discussed using thematic analysis to verify the objectives of the study.



E-Commerce, Entrepreneurship, Social networks, Whatsapp, Women entrepreneurs.


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