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Research Journal of Humanities and Social Sciences
Year : 2019, Volume : 10, Issue : 2
First page : ( 709) Last page : ( 714)
Print ISSN : 0975-6795. Online ISSN : 2321-5828.
Article DOI : 10.5958/2321-5828.2019.00117.7

An empirical study on demographic factors influencing consumers’ usage of social media

Dr. Bhatt Viral1, Joshi Dipanti2

1Director, SAL Institute of Management, Ahmedabad, Gujarat

2Assistant Professor, SAL Institute of Management, Ahmedabad, Gujarat

Online published on 25 July, 2019.


Considering other demographic factors like age, occupation, income, the researcher has selected four major social media: facebook, twitter, linkedin and google+. The researcher has studied the demographic factors influencing the usage of social media. Most of the people in this age group between 15 to 35 are using facebook for general purpose while for the corporate relations, achievement, status, looking for better opportunities, they are using linked. Twitter is the game of professionals who have achieved the heights in their careers. In the recent past, google+ has also become popular since the youth of Ahmedabad have started using it meaningfully and smartly.



Empirical study, Demographic factors, Consumer, Social media.


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