Visitors' satisfaction in service quality of herbal garden, Nilambur, Kerala
Chandrashekara U.M.*, Sujanapal P.
KSCSTE-Kerala Forest Research Institute, Peechi-680653, Kerala, India
*Corresponding author e-mail: firstname.lastname@example.org
Online Published on 06 January, 2022.
A study was conducted for assessing service quality of Herbal Garden at Kerala Forest Research Institute Sub Centre, Nilambur, using seven attributes related to public education, ex-situ conservation, and scientific research functions. Around 81 to 95% of the total respondents (N=196) gave high performance rating (strongly agree and agree) for all the service quality attributes of the herbal garden. Visitors also considered the knowledge imparted regarding gardening and landscaping using medicinal plants as the core service of the garden. A strong positive correlation between overall Garden's Service Quality (GSQ) and overall satisfaction with the garden visit (r= 0.822; p < 0.05) indicated that the GSQ ratings can help in explaining overall satisfaction ratings. The need of a longitudinal study involving multiple herbal gardens using seven service quality attributes model of this study for identifying the garden-specific drivers of visitors' satisfaction with visits and meta-analysis of other related results is highlighted.
Herbal garden, Service quality, Visitor satisfaction, Post-visit behaviour of visitors, Nilambur, Ex-situ conservation, Medicinal plants, Landscaping.