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Medicinal Plants - International Journal of Phytomedicines and Related Industries
Year : 2021, Volume : 13, Issue : 4
First page : ( 572) Last page : ( 577)
Print ISSN : 0975-4261. Online ISSN : 0975-6892.
Article DOI : 10.5958/0975-6892.2021.00066.6

Visitors' satisfaction in service quality of herbal garden, Nilambur, Kerala

Chandrashekara U.M.*, Sujanapal P.

KSCSTE-Kerala Forest Research Institute, Peechi-680653, Kerala, India

*Corresponding author e-mail: umchandra@rediffmail.com

Online Published on 06 January, 2022.

Abstract

A study was conducted for assessing service quality of Herbal Garden at Kerala Forest Research Institute Sub Centre, Nilambur, using seven attributes related to public education, ex-situ conservation, and scientific research functions. Around 81 to 95% of the total respondents (N=196) gave high performance rating (strongly agree and agree) for all the service quality attributes of the herbal garden. Visitors also considered the knowledge imparted regarding gardening and landscaping using medicinal plants as the core service of the garden. A strong positive correlation between overall Garden's Service Quality (GSQ) and overall satisfaction with the garden visit (r= 0.822; p < 0.05) indicated that the GSQ ratings can help in explaining overall satisfaction ratings. The need of a longitudinal study involving multiple herbal gardens using seven service quality attributes model of this study for identifying the garden-specific drivers of visitors' satisfaction with visits and meta-analysis of other related results is highlighted.

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Keywords

Herbal garden, Service quality, Visitor satisfaction, Post-visit behaviour of visitors, Nilambur, Ex-situ conservation, Medicinal plants, Landscaping.

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