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Journal of Global Communication
Year : 2016, Volume : 9, Issue : 2
First page : ( 113) Last page : ( 117)
Print ISSN : 0974-0600. Online ISSN : 0976-2442.
Article DOI : 10.5958/0976-2442.2016.00019.7

Assessing the Reliability of Attitude Scale by Cronbach's Alpha

Wadkar Sagar K.1,*, Singh Khajan2, Chakravarty Ritu3, Argade Shivaji D.4

1Assistant Professor – Prime Minister's Rural Development Fellows Scheme (PMRDFs), Tata Institute of Social Sciences, Mumbai, Maharashtra, India

2Principal Scientist, Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal, Haryana

3Scientist (SS), Dairy Extension Division, ICAR-National Dairy Research Institute, Karnal, Haryana

4Scientist, ICAR -Central Institute for Women in Agriculture, Bhubaneswar, Odisha, India

*Corresponding author email id: sagarkwadkar@gmail.com

Online published on 25 November, 2016.

Abstract

Likert's summated rating scale is often used in social science researches as an instrument to assess psychological constructs. Reliability is a vital element in the evaluation of a measurement instrument. The present article highlighted the procedure and application of Cronbach's alpha coefficient of reliability for assessing the internal consistency of the attitude scale. The list of 54 statements indicating the attitude was prepared and sent to the 60 judges for rating on three point's continuums. The ‘t’ values for each statement was found out and 22 statements were retained in the final scale with above 1.75 ‘t’ value. The study revealed that the strong internal consistency (α =.91) among the selected items of the scale. The study suggested the use of the Cronbach alpha in the social science researches is a good means to estimate the reliability coefficient of all the items and/or combination of them for the accuracy of measuring instrument.

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Keywords

Attitude scale, Cronbach's alpha, e-Agriservice, Internal consistency, Likert scaling technique, Psychological construct, Reliability.

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