Journal of Global Communication
Year : 2011, Volume : 4, Issue : 2
First page : ( 95) Last page : ( 112)
Print ISSN : 0974-0600. Online ISSN : 0976-2442.

Awareness of Interpersonal and Mediated Poverty Alleviation Communications in the Niger Delta

Oji Majority, Lecturer

Department of Mass Communication, Delta State University, Abraka, Delta State, Nigeria. GSM: +2348053022514, PO Box 268, Abraka, Delta State, Nigeria. Poster Code: 330106. friendsatpeace@yahoo.com

Online published on 16 January, 2012.

Abstract

This study is focused on awareness of information on poverty alleviation communication in the Niger Delta. The agenda setting theory serves as a framework for this study. The materials reviewed included how communication has been used to create awareness of information on development programmes. The survey method was applied in the study to determine the level of awareness and sources for awareness of information on poverty alleviation programmes. Findings from the study challenged the assumption that Niger Delta indigenes were absorbing information on poverty alleviation programmes. This suggests that communication components are hardly accommodated in such development programmes. It recommends that the application of the findings of the study would help provide a springboard for anti-poverty agencies to fine-tune their communication strategies for better performance in future poverty alleviation information campaigns.

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Keywords

Development communication, Poverty, Interpersonal communication, Mediated communication, Poverty alleviation communication, Niger Delta.

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