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Journal of Commerce and Management Thought
Year : 2018, Volume : 9, Issue : 3
First page : ( 357) Last page : ( 367)
Print ISSN : 0975-623X. Online ISSN : 0976-478X.
Article DOI : 10.5958/0976-478X.2018.00024.1

A Study of Usage of Online Portals and E-wallets after Demonetization with Reference to Students at the SPPU Campus

Dr. Syamala G1, Joshi Bhakti Ravindra2

1Assistant Professor in the Department of Commerce, Savitribai Phule Pune University. Email Id: gsyamala27@gmail.com

2P.G. Research Student, in the Department of Commerce, Savitribai Phule Pune University

Online published on 17 July, 2018.

Abstract

The unexpected move by the government to deal with corruption and black money by ceasing Rs.500 and Rs.1000 notes as legal tender was a very big decision which hit the economy and business at large. Whatever the move was, the intention of the move was a step towards digitization. Digitization is a reflection of technology. Digital payments through mobile Apps and mobile wallets helps in having hassle free transactions. The various apps have now become one-stop shop for payment of bills at one click using Smartphone. Digitization has made man's life easy. One can perform both financial and non-financial transactions using the wallets. Using apps like BHIM, UPI, Paytm one can do transaction anytime and from anywhere. Products such as *99#, IMPS, UPI and Bharat QR have made banking transactions accessible 24*7, not only for the urbanites but also for the semi-urban and rural areas.

The Research aims to find out whether demonetization has lead towards digitization? Did the usage of Apps increase after demonetization? Are people using digital apps more after demonetisation? What is the impact of demonetization on the online payments and how these online payment portals have responded to this decision? It also seeks to find out whether the decision of demonetization will lead to digitalization and change the whole pattern of payment structure. The Study aims to study some online payment portal like Paytm, Freecharge, *99# and BHIM which have opened up as payment portal and have created easy and safe payment methods for customers. The major aspects of study are:

  • Impact of demonetization on customers using such Apps.

  • Increase in customer using digital payment Apps after demonetization.

  • Consumer behavior of using digital payment Apps regarding issues like security, satisfaction etc.

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Keywords

Digital Payment, Demonetization, Online transactions.

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