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International Journal of Research in Social Sciences
Year : 2018, Volume : 8, Issue : 8
First page : ( 89) Last page : ( 99)
Online ISSN : 2249–2496.

Influence of Cartoon Shows on Behaviour of Kids in India

Dr. Khandelwal Aditi R.1, Gupta Shikha2,,*

1Assistant Professor, Department of Bussiness Studies, The IIS University, Jaipur, Rajasthan, India

2Assistant Professor, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt of India), Jodhpur, Rajasthan, India

*Assistant Professor, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), NIFT Campus, Karwar, Jodhpur-342037, Rajasthan, India Email: shikha.gupta@nift.ac.in

Online published on 5 August, 2019.


Cartoons and kids are inseparable since the invent of cartoon characters. It has been the favorite pastime of children since then. With time cartoon shows are not just an hour of content during prime time but a number of channels dedicated to such sows 24 x 7. Also, it is available everywhere-television, movies, internet, comics etc. this uninterrupted abundance has turned out to be a major influence on various aspects of kids’ day to day life and has thus been of interest for a lot of researchers over the past few years. Most of these researches have been done in big cities of the world and some major cities of India as well. Though there are a lot of researches done on cartoons and kids, this research aims at establishing the influence that cartoon has on kids in a tier II city Jodhpur, Rajasthan. The research was done through a survey done on 112 mothers of children aged between 2–13 years. The analysis shows major influence of cartoon shows on kids behaviour which is both positive as well as negative in nature.



Cartoon Shows, Kids Behaviour, Agression, Positive Influence, Television.


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