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International Journal of Research in Social Sciences
Year : 2020, Volume : 10, Issue : 2
First page : ( 35) Last page : ( 42)
Online ISSN : 2249-2496.

A Critical Review of Digital Marketing in Bangladesh

Hasanat Mohammad Waliul*, Hoque Ashikul, Anwar Mashrekha, Akter Shahanaz, Prof. Dr. Hamid Abu Bakar Abdul

*Author correspondence: Mohammad Waliul Hasanat PhD in Marketing Putra Business School, UPM

Online published on 20 November, 2021.


The study focuses on digital marketing in Bangladesh. Digital marketing deals with the usage of electronic media like online media platforms for the marketing of the products. Secondary data is collected from different sources that provide information about digital marketing. The paper also discusses advantages that consumers would get from digital marketing.



Digital marketing, Bangladesh, Online marketing, Social media.


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