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International Journal of Nursing Education and Research
Year : 2020, Volume : 8, Issue : 1
First page : ( 117) Last page : ( 120)
Print ISSN : 2347-8640. Online ISSN : 2454-2660.
Article DOI : 10.5958/2454-2660.2020.00025.3

MAA (Mother Absolute Affection) Programme

Ms. Rocque Ritika*

Nursing Tutor, College of Nursing, All India Institute of Medical Sciences, Gate No 5, AIIMS Campus, Great Eastern Road, Tatibandh, Raipur, Chhattisgarh, 492099

*Corresponding Author E-mail: rocquejovita49@gmail.com, jenijoy49@yahoo.com

Online published on 24 February, 2020.


Breastfeeding within an hour of birth could prevent 20% of newborn deaths. Babies who are exclusively breastfed for the first six months of age are 11 times less likely to die from diarrhoea and 15 times less likely to die from pneumonia, which are two leading causes of death in children under-five years of age. To improve the breastfeeding and child feeding practices in the country, it has been decided to implement a nationwide programme named-‘MAA’ (Mothers’ Absolute Affection) across States/UTs, starting from 5th August 2016. It involves is a comprehensive set of activities on protection, promotion and support of breastfeeding and child feeding at community and facility levels.



Mother, Child, Breastfeeding, Programme, Promotion.


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