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International Journals of Marketing and Technology Year 2011, Volume-1, Issue-1 (June) Online ISSN : 2248-1058
Table of contents
Customer Pre Purchase Evaluation of Age Group (18–23) for Fairness Cream FAIR & Handsome Attitude formation towards men's fairness Creams: (A Case Study of Yamuna Nagar City)Ms. Sapna Sanserwal, Mr. Gaurav Bakshi
Product Lifecycle Management Phases of Product Lifecycle and Corresponding TechnologiesMs. Kiran Chaudhary, Ms. Tanu Chandhiok
Convergence of Information and Communications Technology and Business Intelligence With Human Resource FunctionsMs. Tanushree Gulati
Banking Sector Reforms and IT's impact on Indian economyPankaj Mishra
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