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International Journal in Management & Social Science
Year : 2017, Volume : 5, Issue : 2
First page : ( 154) Last page : ( 156)
Online ISSN : 2321-1784.

A case study on maruti suzuki cars

Saravanan J.1, Dr. Devamaindhan B.2

1Associate Professor, Department of Management Studies, SRM Arts and Science College, Chennai-600049

2Director-Networking & Assistant Professor, DOMS (IDE), University of Madras

Online published on 15 March, 2019.

Abstract

Maruti Suzuki made their platform and sustained in the market. The study helps to understand the life of Maruti Suzuki. Millions of Indians have faith in Maruti Suzuki and are behind Maruti Suzuki. To make the belief true, a team of over 12500 dedicated and passionate professionals turned out 14 cars with over 150 variants. Maruti Suzuki touched over 1454 cities and towns in service network and over 1097 cities in sales network. Maruti Suzuki made their foot prints in international market also. This study makes a remarkable mark on Maruti Suzuki Sustainability. The study ended with a research question as “what is behind what?” Is this sustainability is because of quality, innovation, performance or brand?

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Keywords

Brand Personality, Maruti Suzuki, Performance, Case Study.

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