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Indian Journal of Agricultural Marketing
Year : 2021, Volume : 35, Issue : 1
First page : ( 1) Last page : ( 30)
Print ISSN : 0971-8664. Online ISSN : 2456-8716.

Transformation of Indian agriculture: Role of marketing and food systemes

Dev S. Mahendra12

1Director and Vice Chancellor, IGIDR, Mumbai

2Presidential Address delivered on 17th March 2021, at the 34th Annual Conference of the Indian Society of Agricultural Marketing organized byDepartment of Economics, Babasaheb Bhimrao Ambedkar University, Lucknow.

Online published on 22 June, 2021.


It is a great honour and privilege to deliver the Presidential Address at the 34thAnnual Conference of the Indian Society of Agricultural Marketing (ISAM). I am grateful to Prof. R. Radhakrishna, Dr.T. Satyanarayana and the Society for conferring this honour on me. ISME is one of the important professional bodies in India working on agriculture marketing and broader farm issues. The annual conferences of the society also provide opportunities for young scholars to present research papers and interact with eminent agricultural economists and others. I also thank the Department of Economics, Babasaheb Bhimrao Ambedkar University, Lucknow for organizing this conference. Keeping in view the current interests on three farm laws and supply chains, I have chosen to speak on “Transformation of Indian Agriculture: Role of Marketing and Food Systems”.


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