Online book shopping: use of emerging technology

Efficiency and effectiveness of e- commerce lead increasingly applying it by various institutions in all aspects of transactions. It is very true that use of technological applications in services can reduce costs and improve the overall efficiency of operations, personnel and result into customer satisfaction, leading to customer withholding and finally increased profits. To be strong and stable enough in today's competitive world, libraries have took advantage of the e-commerce application in online shopping or online purchasing of books with the help of Internet for improving their technological and communicational infrastructure. In present days, librarians can add high customer value and create competitive advantage in the libraries. Therefore, online purchasing of books in libraries is becoming one of the key subjects of libraries. There are many benefits of online shopping in service quality, trust, and satisfaction. This paper explores the concept of online book shopping/purchasing, benefits of online book shopping in general, in libraries and online book shopping websites which provide online book purchasing.

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