Global Journal of Flexible Systems Management
Year : 2006, Volume : 7, Issue : 1&2
First page : ( 37) Last page : ( 44)
Print ISSN : 0972-2696.

Role of organizational flexibility for corporate entrepreneurship: Case study of FedEx corporation

Bhardwaj B.R.*, Momaya K.**

B.R. Bhardwaj is pursuing PhD student at IIT Delhi. She was also working as a faculty in Bhararti Vidyapeeth Institute of Management & Research, New Delhi. She is teaching marketing and entrepreneurship. She has authored a book on Marketing of Services: Growth Strategies and published papers in International conferences. She received engineering degree in Biochemical Engineering and MBA from IIT Delhi. Her interest areas include corporate entrepreneurship, entrepreneurship, knowledge management, international marketing and retailing management. Contact: brot-orauth@yahoo.com Phone: 312 208 7502

K. Momaya is an Associate Professor in Strategic Management Group at the Department of Management Studies (DMS), IIT Delhi. His core research areas of interest are Competitiveness, Strategic/Technology Management. He has worked on projects for Shimizu Corp., APU and Rikkyo in Japan, ICICI-Knowledge Park, Sona Koyo, Vidyatech Solutions, DST, TVTC and Gherzi Eastern. He has published (singly/jointly) more than 35 papers in refereed journals and authored/edited 2 books. He can be reached at momaya@dms.iitd.ac.in

Department of Management Studies Indian Institute of Technology Delhi Viswakarma Bhawan, Shaheed Jeet Singh Marg New Delhi – 110016

*E-mail: brotorauth@yahoo.com

**E-mail: momaya@dms.iitd.ernet.in

Abstract

In order to remain competitive in global markets, an organization needs to focus on corporate entrepreneurship. This requires an organizational structure that allows organizational flexibility. A study on logistics and transportation organization, FedEx Corporation has been conducted to analyze the practice of strategy formulation and implementation based on corporate entrepreneurship. The case has been developed to find out the organizational flexibility issues in much greater depth. The study is based on Flexible Systems Methodology and was conducted through interviews. The synthesis of the learning reveals that there is a need for proper understanding of corporate entrepreneurship and flexible approach of organization to make the concept more effective.

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Keybords

corporate entrepreneurship, flexibility, learning issues.

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