Self Service Technology in Online Financial Services Dr. Varadharajan P Assistant Professor, PSG Institute of Management, PSG College of Technology, Coimbatore, Tamilnadu, India Online published on 2 August, 2016. Abstract The objectives of the research paper are determining the factors influencing the customers to use online financial services, the reasons for customers for choosing and not choosing online financial services, the effect of customer satisfaction and to understand the factors to be added to the existing online financial services which in turn will increase a positive customer base. The problems that has been found is the financial websites are difficult & inconvenient to use due to less online features, usage outdated software, slow transfer of money, security issues of customer details, lack of personal touch of the customers to the financial institutions. There has always been accessibility issue and technical issues and unavailability of notarization and customized website links for online financial services. The statistical tools used for analysis these issues are frequency analysis tool, chi-square analysis, one-way ANOVA and SEM model to find the relationship between variables. The findings were depicted that the future of online financial services will be at a rapid growth and thus we will have to rectify the current issues in it. The suggestions in this research state that if the above issues are rectified along with making the untapped population literate, online financial services will be a biggest market in India. Top Keywords Self service technology, financial services, ANOVA, SEM, Online services. Top |