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Asian Journal of Research in Marketing
Year 2018, Volume-7, Issue-2 (March)
Online ISSN : 2277-6621

Table of contents

The effect of atmosphere and layout design of online stores on online impulse buying behavior of customers
Mohammad Reza Karimi Alavijeh, Forouzan Gholipour Hossein Abad, Mohammad Akbari

Boosting customer engagement and customer experience using iot in Indian retail scenario
Divakar M Gowda, Amit Biswal

Film induced tourism Model-A qualitative research study
Dr. M. Prasanna Mohan Raj


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