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Asian Journal of Research in Marketing Year 2017, Volume-6, Issue-5 (October) Online ISSN : 2277-6621
Table of contents
A Case Study on the Awareness and Usage of Mobile Phone in Coimbatore DistrictDr. M. Mirsath Begum, Dr. R. MaheswariDOI:10.5958/2277-6621.2017.00011.1
A Study on Children Involvement in the Purchase Decision for High-Involvement Product/Service, Low-Involvement Products and Child-Centric Product in IndiaDr. Richa PanditDOI:10.5958/2277-6621.2017.00012.3
A Study on Consumers Motivation Towards Malls in Tamil NaduKekhrietshunuo KireDOI:10.5958/2277-6621.2017.00013.5
Cause Related Marketing: A Double Sided Coin?Rutika SainiDOI:10.5958/2277-6621.2017.00014.7
Marketing Capabilities as Sources of Sustainable Competitive Advantage: A Review of LiteratureMir Ijtiba Younis, Dr. Ishtiaq Hussain QureshiDOI:10.5958/2277-6621.2017.00015.9
Contribution of Smart Phones in India's Ecommerce GrowthGovind Patidar, Dr Rishu RoyDOI:10.5958/2277-6621.2017.00016.0
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