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Asian Journal of Research in Marketing
Year 2016, Volume-5, Issue-2 (April)
Online ISSN : 2277-6621

Table of contents

Role of TRAI in Regulating the Telecom Services
Dr. P. Vijaya Laxmi, Dr. U. Kanaka Rao

Impact of Key Drivers of Existing Brand Equity on Brand Extensions
Smita Sharma, Gayatri Muralidharan

Parental Attitude toward Child's Sports Involvement in Bangladesh: An Empirical Review on the Influencing Factors
Sahadat Hossain, Md. Nazmus Sakib

Study on Music and Amiability of Sales Personnel on Consumer Behaviour Strategic study with reference to Retail Setting and Emphasis on Gender Difference
Prof. Dr. G. Hari Sundar, Jithin Benedict, Prof. Dr. D. Sudha Rani Ravindran

Business Strategies of Traditional Jewellers in India- An Overview
Dr. Mariam Noronha

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