Asian Journal of Research in Marketing
Year 2015, Volume-4, Issue-6 (December)
Online ISSN : 2277-6621

Table of contents

A Study on Selection of B-School from Student's Viewpoint
Dr. T. Suchitra Rani

A Study on Consumer Behaviour with reference to Organised and Conventional Retail Stores in Guntur and Krishna Districts
Dr. S. Anitha Devi, U. Ravi Kumar

Assessing the Influence of Call Taxi Service Quality and Passenger Satisfaction
Dr. M. Inbalakshmi, Dr. V. Krishnamoorthy

E Retailing of Jewellery in India: A Substitute of Brick & Mortar-An Analysis
Dr. Mariam Noronha

Impact of Elements of Advertisement on the Consumer Buying Behaviour in Urban Areas: The Lessons from Coca-Cola Consumers in Dar-Es-Salaam Tanzania
Mr. Deogratias Kibona

Motivator of Online Shopping: The Income Factor
Dr. Pallabi Mishra

Investigating the relation among relationship marketing and customer satisfaction and purchase intention (Case study: Food industry of Kurdistan province)
Suma Yarallahi, Abdolnaser Shojaei

The factors influencing on managerial goals when using mobile SMS advertisement
Maryam Monhaseri, Mahmood Mohammadian

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