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Asian Journal of Research in Marketing
Year 2015, Volume-4, Issue-4 (August)
Online ISSN : 2277-6621

Table of contents

Barriers Experienced by the Private Sector Enterprises When Undertaking CSR Activities
Garima Jayaswal, Dr. Viplaw Kishore Pandey

Value Chain Analysis of Maize in Mahabubnagar District of Telangana State, India
Morla Raja Krishna Murthy, Sugur Ajay Kumar

Customer Relationship Management in Departmental Stores of Chennai City
Dr. C. R. Senthilnathan, Dr. K. Maran

A Study on Selection of B-School From Student's Viewpoint
Dr. T. Suchitra Rani

Impact of Technological Innovation on Marketing Mix of Mobile Phone Industry: A Systematic Review
Sunny Dawar, Prof. Anil K. Kothari

Determinants of Commercialisation among Kinnow Farmers in Rajasthan State of India
Richard Kwasi Bannor, Mada Melkamu

Pathology tax service outsourcing of vehicle (Case Study of Sistan and Baluchistan province)
Ayoob Sarani, Abdulaziz Abtin

Comparative Analysis of the Relationship between Bank Marketing Mix and Customer Loyalty (Case Study: the Selected Branches of Bank Saderat in Iran and Abroad)
Hadi Teimouri, Ali Ahmadzadeh

Investigating the impacts of Marketing Mix Planning on Financial Performance: with the emphasis on the mediating role of customer satisfaction
Gholam Hossein Golarzi, Morteza Maleki Minbash Razgah, Mehri Shahriari

How Price Related Attributions Influence Product Involvement and Shopping Intentions at Discount stores - Hypermarkets
Hossein Vazifehdoust, Mona Sadeghian

Children and parents perceptions of relative influence in family purchase decision making process in Iran
Abdullah Naami, Mohsen Khajuee, Mehdi Nouri


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