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Asian Journal of Research in Marketing
Year 2015, Volume-4, Issue-3 (June)
Online ISSN : 2277-6621

Table of contents

Analytical Study of the Impact of Retail Industry in India's Overall Development
Dr. Anshuja Tiwari, Ms. Sonal Mehra

Assessing the Impact of Perceived Consumer Effectiveness and Self-Efficacy on Electric Scooter Purchase Intention of Taiwan College Students: The Moderating Role of Gender
Kee Kuo Chen

The CBBE Model and Brand Recall Perspective with regard to Patanjali Ayurvedic Products – An Empirical Study Conducted in Hyderabad
Dr. B.V. Jayanthi

An Analytical Study of Effects of Social Media Marketing on Consumer Behaviour
Sunny Dawar, Prince Dawar

Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India
Mr. Sandeep Kumar Mohanty

Arrivals and Price Behaviour of Groundnut in selected Markets of Andhra Pradesh
N. Vani, M. Srikala

The Effect of Gender, Age and Educational Level on Overconfidence and Loss Aversion in Iran's Capital Market
Ali Ghasemy Armaki, Ebrahim Abbasi

Study the relationship among elements of the marketing mix and customer loyalty (Case study: the selected branches of Bank Saderat Iran)
Hadi Teimouri, Ali Ahmad Zadeh

Studying the Relationship between Managers’ Cultural Intelligence and Organizational Agility (Case Study: Social Insurance Organization in Kerman province, Iran)
Hadi Teimouri, Najmeh Eizadpanah

The Impact of Entrepreneurial Marketing on Customer Performance of Food Industry SMEs
Saeedeh Zand, Nooshin Dahim, Mohammad Bakhshi Shayegh, Hedieh Soltanieh

Comparative Evaluation of Brand Marketing Strategies for Creating Brand Equity with Use of TOPSIS, AHP and SAW
Farzaneh Heshmati, Gholamreza Bordbar, Zeinab Shahi, Babak Somi


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