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Asian Journal of Research in Marketing
Year 2015, Volume-4, Issue-2 (April)
Online ISSN : 2277-6621

Table of contents

Sustainable Agri-business Development and Food Marketing Management - Opportunities & Challenges in India
MRK Murthy, PM Naikwadi

A Study on Impulse Buying Behaviour in Food Retail Chains with reference to KFC and Domino's at Guntur
B. Sirisha, Dr. M. Kishore Babu, K. Maheedhara Rao

Analysis of BTL Activities on Customer Satisfaction of Tea
Zaibunnisa Siddiqi, Shahzad Nasim, Farrukh Saleem, Syed Ghazanfar Ali

Scope for the Application of Marketing Model for Matti Brinjal: An eggplant Variety of Udupi District
Vikram Baliga, Dr. Harish. G. Joshi, Ruchir Anand

Degree and Direction of Mango Exports from India using Marko Chain Analysis
Dr. R. Satish Chandra, Dr. B. Sowmya Satish, Dr. Lalith Achoth

Study of visual and information dimensions impact of packaging on customer's decision to purchase cosmetic and health care products in Sanandaj City
Abdolnaser Shojaei, Asa'd Fathi

Effects of Salesperson Expertise on Purchase Intention of Customers: The Mediate Effect Customers Trust (Case Study: Buyers Insurance)
Rashid Khalilakbar, Behrouz Heidari, Mohammad Jamshidian

Investigating Effective Factors on Customers’ Trust and Loyalty in Electronic Services of Pasargad Bank
Mousa Mohammad Pour, Fariz Taheri Kia

Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model
Kamaleddin Rahmani, Korosh Emamisaleh, Reza Yadegari

Explanation the impact of Entrepreneurial orientation on Market Orientation in SMEs
Faezeh Fendereski, Hossein Didehkhani

Brand Valuation: A New and Important Concept of Marketing
Nabina Saha

The Effect of Brand Prestige on Brand Preference and Word of Mouth: The Moderator Role of Customer Involvement
Dr. Nischay K. Upamannyu, Dr. S.S Bhakar, Alka Singh Chauhan

Influence of Media Habits on Buying Behaviour of Urban and Rural Consumers in Uttrakhand
Dr. Som Aditya Juyal

To Study about Recruitment and Selection Process in Small Scale Firms in India
Dr. Pramod Kumar Rawat, Mukesh Kumar Gupta

Distribution Channel System Functionality: A Look at the Practice of some selected Fast Moving Consumer Goods (FMCG) in South West Ethiopia
Geremew Teklu, Tariku Dejene


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