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Asian Journal of Research in Marketing
Year 2015, Volume-4, Issue-1 (February)
Online ISSN : 2277-6621

Table of contents

Antecedents of employee-based brand equity in Iran's cement industry
Abolfazl Gholami Badi, Mohamad Sharif, Masoud Lajevardi, Sina Fakharmanesh

Identification and Ranking of Effective Factors to use Knowledge Management according to TOPSIS technique (Study of Mashhad Regional Power Company)
Mohssen Jalali Majidi, Parvin Niyazmandi, Mohiman Effatpanah Zarmehri, Fatemeh Askaripanah

Investigation of supply chain marketing of hormozgan canned tuna fish products and providing solutions to improve it
Mohammadreza Behboodi, Fatemeh Javadipour

Developing and Analyzing an Optimum Model for Quality Function Development for Maximize Customer Satisfaction through Kano Model (Ghoflkar Company as a Case Study)
Navid Adibpour, Hoseyn Rezaei Dolatabadi, Fatemeh Ziglari

A Comparative Study of the Customer's Loyalty Factors between the State and Private Sections of Iran's Banking System (Case Studies: Sepah Bank and Persian Bank)
Hamed Karamian, Ali Rashidpoor, Hadi Teimouri

Effects of domestic marketing role on staffs` moral intelligence (A case study: bank staff of Ilam)
Ardeshir Shiri, Yasan Allah Porashraf, Ameneh Nazari

The Impact of Quality on consumption emotions and Customers behavioral intentions
Seyed Hossein Mansouri, Fariz Taherikia

Investigation of the Effect of Brand Image and Service Quality on trust, commitment and Behavioral Intentions
Seyed Hossein Mansouri, Mir Mohammad Pakia

Identifying the Process of Personal Branding for Entrepreneurs
Amir Ekhlasi, Kambiz Talebi, Saba Alipour

Measurement of service quality and identifying gap in Iran's private banks
Masoud Lajevardi, Mohamd Reza Zarali, Sina Fakharmanesh

The effect of store image and perceived risk on purchase center in Iran intention in Kian Hypermarket
Azar Kafashpoor, Masoud Monazzami Borhani, Mohamad Ali Nekahi, Marzieh Khalili

Codification of Effective Tourism Destination Advertising Strategies by an Emphasis on Domestic Target Market and It's Effect on The Number of Tourists (Case Study: Shiraz)
Faramarz Nikseresht, Aliakbar Aminbeidokhti, Parvin Alizadeh

The impact of voice of customer marketing on performance of SMEs with mediator role of organization's resources and capabilities and competitive advantage (Case study: Rasht industrial town)
Esmaeil Malekakhlagh, Mohsen Akbari, Sahar Naseri

Investigating the influence of internal branding on brand performance: Evidence from Iran banking industry
Azadeh Abbasirad

Design the Branding Model for home-based businesses by focusing on the areas of nutrition
Fatemeh Fazli, Amir Ekhlasi, Kambiz Talebi

The proposal of information and service marketing via the website of National Library and Archives of the Islamic Republic of Iran
Shokouh Tafreshi, Zohreh Mirhosseini, Maryam Ostadzadeh

Cross Border Trading of Arunachal Pradesh with China, Myanmar and Bhutan - An Analysis of Major Trade Items
Dr. Philip Mody, Tao Abo, Tenzing Gombu

A Study of Factors affecting College Students’ Apparels Impulsive Buying Behaviour in Surat City
Mr. Ashwin A. Santoki

Sustainable Agri-business Development and Food Marketing Management - Opportunities & Challenges in India
MRK Murthy, PM Naikwadi


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