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Asian Journal of Research in Marketing
Year 2014, Volume-3, Issue-6 (December)
Online ISSN : 2277-6621

Table of contents

Investigating the Relationship between Globalization and Government Spending in Selected Middle East Countries using Dynamic Panel Estimation with GMM
Nazar Dahmardeh Ghaleno, Esmat Ahmadi Eslamlue

A Survey of the Role of Negotiation Skill of the Consultants of Insurance Sale on Life Insurance Sale Amount
Bagher Kord, Mitra Afaghi, Mahdy Pour

Assessing the Effects of Outsourcing Services on the Productivity of Employment and Self-sufficiency Programs of the Imam Khomeini Relief Committee, Iran
Abdolali Keshtegar, Fazlollah Khammari, Bahram Tayerani Darbandi

The Impacts of Television Advertising on brand equity: The Mediating Effect of brand identity and personality
Mohammad Mehdi Choubineh, Azim Zarei, Zahra Ahmadi

Empirical Study of the Key Factors affecting Customers’ Satisfaction of electronic payment systems (ATM and POS) in the banks member of network acceleration and rating factors with the AHP model
Mohammad Javad Mohagheghnia, Mahsa Qorbani, Meysam Bagheri, Mohsen Azimi

Investigating the Strategic Position and Representing a Suitable Marketing Strategy using SPACE Matrix in Sepahan Battery Company
Abbas Abbasi, Raziyeh Nafari, Abolghasem Ebrahimi

The Role of Product Quality Perception and Brand Association in the Influence of Corporate Ability Association and Brand Awareness on Brand Price Flexibility, Brand Extensibility and Repurchase Intention of Iranian Customers
Kamal Ghalandari

Identify factors influencing the internationalization of small and medium-sized businesses in Iran
Kobra Najafi

Total quality management and new production development: An empirical study of Iranian Firms
Kamaleddin Rahmani, Korosh Emamisaleh

Formulating the strategy of Cement Sistan Company in sale and export Area
Mahboube Rashidi Darini, Seyed Aligholi Rowshan, Habibollah Salarzehi, Mahmoud Reza Tajik

Identifying and sorting key factors which affect customers satisfaction in vehicle industry by using AHP pair matrix
Maryam Badrkhani, Hossein Ahmadi

Investigating the effect of perceived quality on behavioural intention of visitors of Milad Tower
Masoud Lajevardi, Mohamd Reza Zarali, Sina Fakharmanesh

Market Power Assessment of Iran's Wholesale Electricity Market
Ali Nazemi, Vahid Shaghaghi, Mehdi Mashayekhi

The Analysis between Service Recover and Customer Loyalty
Ali Mosammam Motahari, Seyed Javad Iranban, Seyed Masoud Seyedi

Market Segmentation of Sport Tourism in Iran for Foreign Tourists Regarding Culture and Modeling of Target Market
Seyed Reza Mousavi Gilani, Mehdi Kazemi, Hasan Asadi, Gholam Reza Samadzadeh, Ali Reza Atashpanjeh

An investigation of the impact of service features on customer satisfaction (case study: bank industry of Iran)
Vahid Reza Mirabi, Amir Khazaei, Leila Ebrahimi

Influence of Price towards Customer Satisfaction of BSNL Fixed Broadband Service (DSL)
S. Rajeswari, Dr. Yarlagadda Srinivasulu, Dr. S. Thiyagarajan

Omni-Channel Retailing: Enriching Buyers‘ Experience
Dr. Mousumi Sengupta, Dr. Nilanjan Sengupta

A Study of Commercial Tomato Cultivation in the West Kameng District of Arunachal Pradesh - A Marketing Perspective
Dr. Philip Mody, Sri. Tenzing Norbu

Applying Science of Six Sigma to Art of Sales at Dealer End - A Case Study
Siddharth Saravanan


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