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Asian Journal of Research in Marketing
Year 2014, Volume-3, Issue-4 (August)
Online ISSN : 2277-6621

Table of contents

Co-creation Strategies in High-Tech Companies
Samineh Soltanzadeh

The Identification of the Influence of Advertising Strategies on Saman Insurance Company: A MCDM Fuzzy Approach
Ahmad MehdiPour Chayjani, Mahmoud Modiri, Saeid Emamgholizadeh

Studying the relationship between the dimensions of the learning organization and readiness for change in University of Isfahan
Sayyed Mohsen Allameh, Alireza Harooni, Hossein Dehghani Farsani, Javad Aeini

The relationship between organizational justice, organizational commitment and job performance in the Guilan Insurance Industry
Samereh Ashouri-Chirani, Morad Rezaei-Dizgah

Investigating the Factors Influencing on Compulsive Buying with Regard to Demographic Variables of Iranian Consumers
Maryam Sarikhani Khorrami, Hamidreza Hasanzadeh, Hadis Javaheri

The Impact of Relationship Marketing on Customer Loyalty: The Mediation Role of Relationship Quality
Ali Pirzad, Razieh Karimi, Habibollah Ahmadi

Evaluating Electronic Services Quality in Islamic Azad University of Savadkooh Using E-Qual Scale
Mohammad Salehi, Monireh Movahhedi, Fattah Mohsenzadeh, Farhad Nooraie

The relationship between brand personality and brand loyalty through Service Quality
Yaghoub Ansari, Ali Kharaji Nejadian, Habibollah Ahmadi

Propose a Model of Consumer Behavior in Electronic Retail Market
Kamran Zahedfar, Sahar Nasseri, Zohreh Norouzi, Sayed Hesam Kashani, Hani Nikookar

Studying the Effect of Strategic Marketing on Organizational Performance
M. Kian Noruzi, Milad Homayouni Zadeh

Selecting Green marketing strategies by using the analytic hierarchy process (AHP)
Hamed Yousefi, Leyla Khoshghadam, Ghazal Daneshtalab, Kian Norouzi

The effect of nine-ending prices on customers’ behavior on necessity goods
Mohsen Nazari, Maryam Badrkhani

Investigating the Effect of Process Quality Management and Management Accounting Systems on the Organizational Performance with Focus on Mediating Role of Product Quality
Mohammad Bagher Fallahi, Ali Kazemi, Elham Maleki

Developing and Analyzing the Customer Pyramid via Data Envelopment Analysis
Hossein Safari, Alireza Naderi, Mojtaba Mohammadkhani, Nahid Zamani

Consumer Behavior and Factors Affecting On Purchasing Decisions
Ghafour Kazemi

Evaluation of different methods of LNG pricing in world markets from the perspective of international marketing
Behnam Bordbar, Khashayar Esfandiari Far, Ali Nikbakhsh Sharafshade

Retailers’ Choice of Suppliers: A study on the Factors Influencing the Buying Behavior of the Retailers Selling Automobile Spare Parts
Prof. D.K. Pandiya, Sazeda Rahman Laskar

An Exploratory Research of Consumer Decision Making Styles of Indian poor for Fast Moving Consumer Goods
Arvind Kumar

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