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Asian Journal of Research in Marketing
Year 2014, Volume-3, Issue-3 (June)
Online ISSN : 2277-6621

Table of contents

The Changing Facets of Indian Retail Sector with reference to the Growth of Organized Retailers
K. Balaji, Dr. R. Maheswari

To Study the Impact of Service Quality Variables on Attitudinal Brand Loyalty for Organized Food Retail Outlets in Indore City
Dr. Vishal Soni, Dr. Harish B. Bapat

Creativity and Innovation in Management of Organizations
Alireza Farkhondezadeh, Mehdi Esmaili, Mehdi Roshanfekr

Foreign Direct Investment in India in Multi Brand Retail - A Political Hot Potato or a Boon for Indian Consumers?
Archisman Sen

Optimization of VMI with Multi-Product and Multi-Constraint by Using GA under EPQ
M. B. Moghadam, Sarem Deilami Moezi, Hesam Saiedy, Saeid Ghasemi, Vahid Maleki

The analysis of the relationship between corporation social responsibility and customer loyalty (case study: Hamrah-e-Aval in Iran)
Hamid Reza Boustani, Razieh Karimi, Ali Kharaji Nejadian

The Impacts of Organizational Justice on Organizational Citizenship Behavior: The Mediating Effect of Job Satisfaction (Case study: University of Isfahan)
Gholam Sajadi Khah, Reza Bakht

Assessment of alternatives for tourism destinations advertising using AIDA model and AHP approach
Javad Khazaei Pool, Mojtaba Amani, Alireza Haroni, Ali Asadi

Evaluation of advertising campaign effectiveness- Case Study (Hamrah'e Aval Company)
Amir Abbas Najafi, Mohsen Valavi, Ramin Alahyari

Human capital efficiency and financial performance of Companies
Fazel Sadeghi Behbahanizadeh, Mohammad Bagheri, Nasrollah Amoozesh

Impact of E-service Quality on E- Loyalty of Customers in the Area of E-Banking Services
Hassan Farsijani, Maryam Akhavan Kharazian, Mohammad Hassan Ahmadi, Mohsen Shafiei Nikabadi

Study of Relationship between Advantages of Brand Image and Satisfaction and Customer's Loyalty (Case Study: Regarding Beverage Products in Mahabad)
ElaheMiri Nejad, Shirvan Keivani, ZahraNakhaei Rad

Studying the impact of job burnout and citizenship behavior on social responsibility
Hojjat Vahdati, Abolghasem Karimi, Seyed Abolfazl Mousavi


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